The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
Beyond Limits
Agency: Saatchi & Saatchi / London
Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Fly with us
Agency: Grey Argentina / Buenos Aires
Client: Flybondi Category: Billboards & Transit / Dynamic Billboards & Transit
HIV on the Agenda
Agency: Wunderman Thompson BA / CABA
Client: Fundación Huésped Category: Billboards & Transit / Dynamic Billboards & Transit
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Billboards & Transit / Dynamic Billboards & Transit
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_005G
Award:
2020 Out of Home Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_006B
Award:
2020 Out of Home Merit Award
Agency:
Saatchi & Saatchi / London
Client:
British Telecom
Title:
Beyond Limits
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_046M
Award:
2020 Out of Home Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Flybondi
Title:
Fly with us
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_047M
Award:
2020 Out of Home Merit Award
Agency:
Wunderman Thompson BA / CABA
Client:
Fundación Huésped
Title:
HIV on the Agenda
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_048M
Award:
2020 Out of Home Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_049M
Award:
2020 Out of Home Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_050M